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Using Big Data Predictive Analytics to Optimize Sales

Participating Company:

Intel



Intel IT developed an advanced predictive analytics solution to prioritize which resellers have the greatest potential for high-volume sales. Intel sales organization optimized its account management and increase estimated incremental revenue, Intel IT developed an advanced predictive analytics solution to identify and prioritize which resellers have the greatest potential for high-volume sales. Learn what Intel did to develop a predictive analytics engine, and expects an ROI of increase in incremental revenue of more than USD 20 million globally. This predictive analytics engine identified three times as many potential high-volume resellers substantially faster in the Asia- Pacific region compared to what the sales organization could identify using manual methods. Automation is making the sales organization more efficient and strengthening customer relationships.Customers appreciate the additional support they receive for the Intel components inside the finished product, as it helps them add more value to how they sell the product.

Topics: Big Data

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