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White Paper

Business Intelligence for the Small to Medium Sized Business (SMB)

Participating Company:

Aberdeen Group



From the bootstrapping startup to the large enterprise, just about every organization can benefit from the type of informed decision-making that business intelligence (BI) solutions can provide. Until somewhat recently however, implementation time, IT and end user skill set requirements, data management complexity, and deployment costs have presented major barriers to BI adoption for all but the deep-pocketed and liberallystaffed enterprise. Now, several new solutions are targeted and priced for small-to medium sized companies, but are these offerings geared for customers with limited IT resources and inexperienced end-users? As SMB organizations (defined in this context as companies with annual revenue under $500 million) experience organizational growth and heightened customer expectations, the need to provide timely information to key stakeholders is of paramount importance.

Publications from Aberdeen Group

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