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We are entering a new era of the information economy. The advent of ‘big data’, where different types and sources of data need to be brought together and analysed rapidly and effectively, means that new approaches to business analytics are required. For an organisation to gain the most from big data, the business and IT functions need to understand exactly what is needed and what can be done. This report looks at what the business needs to be saying to IT so that IT can provide the business with the capabilities it needs.