Few can have failed to notice the business and consumer appetite for mobile devices; first laptops, PDAs and mobile phones, then netbooks, smartphones and now tablets – lots of them. Mobile networks have proliferated further boosting the appeal; cellular with relatively ubiquitous mobile data at reasonable cost and cheap, higher speed Wi-Fi at home, the office and increasingly in public places.
But as it is difficult to use more than one device at a time, where are all these mobile devices going to be used? They are all portable, but each carries a weight, space and power commitment. There is also a cost and a need for network contracts and ultimately a limit on the number of devices that any one person needs.
There are some who, especially in affluent markets, or technology-oriented job roles (anyone in tech, comms or media industries) will want to carry a multiplicity of laptops, tablets, smartphone and perhaps also have an enterprise provided ‘dumb’ phone and a desktop computer, but is that a reality for every employee? No. Not only could the business not afford to buy them all, it couldn’t afford to run them all either.
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