The intense interest in predictive analytics is driven by its value in a wide variety of areas related to business success. The use of predictive analytics can improve customer service and engagement, marketing and even manufacturing. First time adopters and organisations embedding predictive analytics in their operational systems are likely to see a transformation in their business.
RapidMiner and Radoop are key practitioners in producing predictive tools, as their respective CEOs, Ingo Mierswa and Zoltan Prekopcsak, speaks to EM360°.
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