Parse.ly Raises $5M For Predictive Analytics Platform That Helps Media Companies Decide What To Publish

Information Management

Parse.ly has raised $5 million for its platform to do analysis of web site data that does natural language processing (NLP) to define semantic relationships in data, primarily for digital media companies. The funding round was led by Grotech Ventures with participation from Blumberg Capital, ff Venture Capital, and FundersClub.

The company’s analytics platform extracts semantic data and compares it to larger data sets to get insights about the relevance of what it is publishing on its website and what it should post in the future. Parse.ly takes real-time traffic, historical performance, social interactions and other information to get its insight.


Source: Tech Crunch