SportScheck is one of Germany’s most successful multichannel businesses. SportScheck is an equipment and clothing specialist for almost every sport and its website gets over 52 million hits per year, making it one of the most successful online stores in Germany. Each year, 1.1 million customers sign up for the mail-order business while over 17 million customers visit its brick and mortar stores. These figures undoubtedly describe the success of SportScheck’s multichannel strategy. SportScheck also strives to deliver innovative concepts in all of its sales channels, while always aiming to provide customers with the best shopping experience possible. This philosophy can be carried out only in conjunction with modern systems landscapes and optimized processes.