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Case Study

Introduction to Text Analytics for Sales and Marketing

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There are almost too many options to count when it comes to predictive analytics use cases in the marketing and sales arena. Everything from customer segmentation and scoring to recommendation engines, cross selling and “up” selling. Marketing departments in particular have been among the most ardent proponents of advanced analytics applications. Now, with the introduction of more and more data – social media, website — to the pool of available information, predictions are becoming more accurate and useful on a daily basis. RapidMiner can support the vast breadth and depth of marketing and sales options.

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