Rob Bamforth is a Principal Analyst working with Quocirca Ltd, focussing on business communications, with particular emphasis on how mobile, social and unified communications. His experience combineshis years spent in sales and marketing, with an in-depth understanding of technology development and deployment, which together give him an approach that focuses first on the business need, with technology as the supporting service.
Business communications is a wide field, encompassing telecommunications, convergence with IT and collaboration.It touches on employee and business effectiveness and efficiency as well as environmental and other external changes. Rob’s perspective is on the business impact from large enterprise to SME; he also identifies with the needs of service providers in dealing with all their customers, including consumers.
Rob is regularly quoted in both technology and mainstream business media and is a regular contributor of analytical content to knowyourmobile.com, IT-Director.com and techrepublic, and regularly blogs on Computing. During his career he has actively promoted the business benefits of emerging technologies such as the Internet and Java, and has presented at innumerable industry events, as well as working closely with standards bodies.
A technical foundation with early experience at British Aerospace has provided Rob with an analytical ability to quickly identify the practical realities or any product or service. In the early 1980’s Rob became a software consultant with specialist knowledge of the emerging UNIX operating system and C programming language. This extended into the management of software projects encompassing technical, commercial and mission critical systems, at specialised software houses in applications as diverse as life insurance, aircraft control systems, fingerprint recognition and computer aided design.
To this Rob adds a solid commercial background based on over a dozen years of sales and marketing experience at Sun Microsystems. From a pre-sales support starting point Rob emerged as a market ‘ambassador’ for a number of technologies, culminating in a European software sales management position. In the early 1990s, he then spearheaded the marketing of the Internet and Java, developing market opportunities and promoting both technologies into mainstream business. As such he accumulated an in-depth knowledge of product marketing, channel marketing and business development experience. His understanding of commercial realities gave him the foundation to build Sun’s Executive Briefing Centre programme, where he led the team to build and run two state of the art briefing centres. This combination of relaxed professional communications environment and thought-provoking content was designed to position novel concepts in a business context, and made a significant contribution to raising Sun’s market presence.
Rob subsequently joined the analyst community, establishing the wireless and mobile practice at Bloor Research prior to extending his interest in the impact of the convergence, or as he would rather say, ‘collision’ of IT and Telecommunications industries with his work at Quocirca. He has written numerous articles and many reports encompassing the impact and management of mobile devices, the evolution of service providers, mobile email momentum, visual communications, VoIP and unified communications. Rob also presents at conferences, contributes in video interviews and webinars, and provides market analysis support as a strategic advisor to the Mobile Data Association.
Rob is an accomplished DIY-er, having successfully tackled everything from replacing kitchens, bathrooms and windows, to re-plumbing and re-wiring an entire house – but he hates grouting tiles. He has most recently moved into an energy efficient new house, built and co-designed with his wife. He is also a keen photographer and has an NVQ in Professional Photography. Further qualifications include BSc (Hons) in Systems Engineering in 1981 from Bath University in the UK, with membership of the British Computer Society and Chartered Engineer status since 1992.