Bob Tarzey joined Quocirca in 2002 as an analyst and became a director in 2004. His main areas of coverage are IT security, networking and on-demand services. He also covers route to market for IT vendors to enterprises, the mid-market, small businesses and the public sector. Quocirca’s focus is on the big picture, working to help businesses understand how they can benefit from particular IT investments; looking at the total delivery of IT solutions rather than specifics. Much of Quocirca’s market knowledge comes from its primary research primarily at Europe but some also covering the Americas and Asia.